New 1% for the Planet Partnership - Untamed Cat Food

Being a 1% for the Planet Environmental Partner is not only a huge honour, but it gives small, grass roots NGOs like ours incredible exposure and opportunity. We have made some wonderful connections with eco-conscious businesses since we first became a 1% Environmental Partner back in 2020, and we are forever grateful.

In case you didn’t know, 1% for the Planet is a global network that connects businesses and individuals with environmental nonprofits like us, encouraging members to donate 1% of their annual sales to support conservation and sustainability initiatives.

Our latest partnership through this network comes from the species that actually started us off on our big-cat-protecting journey - the domestic cat! That’s right, my love of house cats is what inspired me to start African Cat Project back in 2011, and so when Untamed Cat Food reached out to me to say they were interested in supporting our big cat conservation projects in Africa, it really felt like we had come full circle.

Untamed Cat Food is a UK-based premium cat food company that specialises in high-protein, human-grade wet food designed to mimic a cat’s natural diet. Founded in 2019, the brand offers real meat and fish options for our beloved house cats, with a focus on grain-free recipes, sustainability, and ethically sourced ingredients. If you’re in the UK, be sure to check them out!

Untamed are passionate about big cats too, and have kindly made a generous donation to us to support their wild cousins. Their contribution will have a huge impact on our projects - stay tuned for an update on our cheetah project in South Africa so very soon.

Once again, endless thank yous to Untamed and 1% for the Planet - we cannot thank you enough.